Hat tip to Andrew Friedman for bringing this fun video featuring Bobby Huegel and crew to our attention. It follows a palenque visit in Jalisco, possibly elsewhere, and featured Bobby discussing the debate over the NORMA, what constitutes a mezcal, and the big sustainability issues facing the industry. He reiterates our shared push to get bartenders and everyone involved in the industry to make it culturally, environmentally, and commercially sustainable. Patricia Coalunga makes an appearance in the background. It must have been quite a trip.
It’s part of the Tequila Interchange Project’s petition on the NOM which you should take a look at here. Really interesting stuff. They’re also relaunching the web site and membership structure later in May.