When does a mezcal deserve to be a mezcal?

What is a mezcal? Who can label their bottles with the word “mezcal”? Those are the existential questions that bedevil this industry. For a second there we thought that they were more or less settled, even if you didn’t like the result, with NOM 70...
Is Teslaquila a disruptor?

Is Teslaquila a disruptor?

Just when you think you’ve reached peak tequila along comes this Teslaquila story to blow all your assumptions out of the water. The latest chapter was Elon Musk’s October 12th tweet: Visual approximation pic.twitter.com/sMn3Pv476Y — Elon Musk (@elonmusk)...

A wine world case that mezcal should study

If you thought that the ongoing debate over the meaning of mezcal and its appellation is an isolated case, then it’s high time to explore and dig into similar arguments in the wine world. Ever since appellations were created for wines, arguments over who is in...
What just happened with the CRM?

What just happened with the CRM?

As you may have noticed there was a huge explosion on social media last week about the Consejo Regulador del Mezcal (CRM) in Oaxaca. The CRM makes the rules for mezcal so this was big news: The headquarters were locked and sealed, Hipocrates Nolasco Cancino the leader...

NOM 70 goes into effect today

We’ve been talking about this for so long that it sure feels like NOM 70, the guiding regulatory rules for the mezcal industry, is old news. In fact, today is when it officially kicks in and going forward, all products coming into the market will have to adhere...