Mezcal Amarás rose to prominence due to its early commitment to sustainability.
According to the brand, “we have one simple philosophy: to strive always toward a balanced relationship with our ecosystem. This is why we exist. It is why we produce our mezcal following a holistic cycle “From seed to sip”. The Amarás philosophy stems from a love for our roots, from caring consciously for the earth, for our environment, and for the people who make each drop of mezcal possible. We believe firmly in a better world, and we pursue this vision by empowering our teams and embracing local communities, by supporting local agave farmers (agaveros) and Master Distillers (Maestros Mezcaleros), because we understand that these are the guardians of our roots, our traditions, and our mezcals. To preserve the past, we look to the future, advancing a sustainable business model today, with our eyes on tomorrow.”
The brand portfolio include the Mezcal Amarás line, Mezcal Verde and Amarás Logia, a collection of small batch, limited edition mezcals.
Amarás operates under the NOM 0239X.