Cuentacuentos is a collection of mezcals from tiny distilleries, some south of Oaxaca city in the central valley, others in Sola de Vega in the rugged Sierra Sur. Many of the agaves used in production are wild.
Brand founder Read Spear has brought on some wonderfully talented distillers, but his real accomplishment has been making his dream their dream too: keeping alive what they love, what they give their hearts to. It’s about work and community and a culture. It’s about treating humans the way humans should be treated.
“Cuentacuentos tells the story of mezcal as it once was: truly small batch and made in traditional, family-owned palenques. For over 400 years, families throughout Mexico have distilled mezcales for their own use, for their friends and for others in their village. It is served at every major rite of passage in a Mexican life from cradle to grave; the batches needed for a given occasion seldom exceeded a couple hundred liters. Each is a unique, personal expression.
The opossum, or tlacuache, is on each bottle to represent this spirit. An homage to the Mexican folk tale of how the opossum stole Mezcal, tobacco and fire from the demons of the underworld as a gift to humans.”