Do you know how your mezcal labels are made?
Truth in manufacturing is seldom so direct. Watch this video about how Eric Ramirez makes Vago‘s labels. It’s all manual and he only uses the leftover agave fibers from Vago’s distillations. It doesn’t get more basic than this which is one of the main reasons people love mezcal. Tip of the hat to Andrew Says for bringing this to our attention.
While you’re at it watch this video from last year where Vago’s maestro mezcalero Aquilino Garcia Lopez describes how they used to hand mash roasted agave in a a canoa. Make sure to wait for the end when he talks about how much he could mash as a 21-year-old. That’s pretty unbelievable. Thank god for the tahona.