The business of 2020: the shift to a virtual world
This the second of our series looking at the business of mezcal in 2020. Part one, looking at the shift to retail, can be found here. 2020 was the year we all had to embrace living life online. It wasn’t like
The 2020 business story of Mezcal: the retail market
This is part one of a multipart series. You can read part two here. First the obvious, 2020 created unprecedented challenges for the world of mezcal. If you had asked anyone in January or February of 2020 what the sales
A mezcal dinner in the age of Covid-19
Organizing an event after a six month break, especially in the midst of a pandemic, is not like riding a bike again. Learning - and then complying with - all the city, county, and state regulations for outdoor dining requires
Conversations in Agave – June links
June might go down on record as the fastest month ever, though when we think of how the month began and where we are today, it feels like a lifetime. In the midst of all of the turmoil of the
Spend your happy hour on the palenque
Today Wahaka Mezcal is launching a fun new approach to life in the time of Coronavirus. They're launching a Zoom happy hour so that you can drink along with the founders and see what's going on at the palenque. Co-founder Raza
A virtual program platform for the times – Conversations in Agave
What happens when the world is forced to shut down and all of the usual gathering places and events to learn about agave spirits are shuttered? Well, we get creative and put together an online program platform of interactive talks
Why is there a QR Code on my bottle of mezcal?
[et_pb_section fb_built="1" _builder_version="3.19.17"][et_pb_row _builder_version="3.19.17"][et_pb_column type="4_4" _builder_version="3.19.17"][et_pb_text _builder_version="3.19.17"]It’s been almost a year and half since NOM 70 was implemented and we’re finally beginning to see one major part of the roll out on our bottles - the inclusion of a qr
Repo Rye: Wahaka’s whiskey barrel aged espadin tasting notes
Intro Wahaka’s latest experiment in the mezcal world is all about barrel swapping. It’s called Repo on Rye and it’s a true crossover, mezcal aged in whiskey barrels while the whiskey company tries out its own project of aging whiskey in
Delving into the ancestral category
Intro Wahaka’s second new project of the year is a back to the future Ensemble en Barro. Details Location: San Dionisio Ocotepec Agave: Cultivated 80% espadin and 20% arroqueño Maestro Mezcalero: Alberto Morales Mendez ABV: 45% Batch: 170 bottles NOM: O148X Background As one of
Agave blind tasting #2
Taking advantage of being in the backyard of Khrys Maxwell we developed some programming around Mexico in a Bottle San Diego by co-hosting a blind tasting of agave distillates at Tahona Bar in Old Town San Diego last Monday. It was