The business of 2020: the shift to a virtual world
This the second of our series looking at the business of mezcal in 2020. Part one, looking at the shift to retail, can be found here. 2020 was the year we all had to embrace living life online. It wasn’t like
Traceability today
A few years ago the CRM decided that in order to make certified mezcal transparent and traceable all bottles would have a hologram with a QR code on them. Scan that code and you’d learn everything about its contents; where
Oliver Sacks’ Oaxaca
Reading Oliver Sacks’ Oaxaca Journal in Oaxaca is a particularly sad experience because he died just about five years ago. That seems like yesterday, his influence is still so fresh, his ideas and books are still everywhere and yet, and
An “Ode to Odd Agave”
Serendipity and poetry go hand in hand so it's no surprise that my recent post on Mary Ruefle's mention of agave in one of her poems means that another, much more botanically correct, poem devoted to agave has come to
The roots of mezcal
Alex White has quietly been making a name for himself these past few years. He moved to Oaxaca to work with mezcal and an art residency; for him the two are inextricably intertwined. Among the many results are Rezpiral, a
Watch mezcal in action
I just saw a report that binge watching is finally declining. Could that mean that we're finally focusing on quality cinema like the Criterion Channel? Fortunately or not, that's not the case because it probably means that we're leaving the
Filming mezcal’s heritage
In August I had the great pleasure of introducing the premier of Christian Arizmendi and Juan Sueco’s documentary Herencia Mezcalli at the Azucar Lounge in San Francisco. It’s a short, just over thirteen minutes, but nuanced dive into the world
Changes
As we pass into 2020 it’s time for a bit of that annual rite of reflection. You may have noticed that we’ve been changing things around in the Mezcalistas universe. It’s been a process and will continue to be one
The feminine mezcal – musings on words and marketing
A funny thing about writers block, sometimes the block is because there is a story begging to be written and until that is done, the other pieces have to wait. This is one of those moments. Before heading off to Mexico,
Bar Convent Brooklyn – Semi Lite on Agave, but Heavy on Shock
By Tess Rose Lampert, mezcal educator and frequent Mezcalistas collaborator. Exhibitors at BCB 2019 From an agave centric point of view, 2019 Bar Convent Brooklyn (BCB) was a little light, but what it lacked in substance it certainly made up for