About that raicilla DO

About that raicilla DO

There was news this week that raicilla would be getting its own Denominacion de Origen (DO). The devil of course is in the details. Having been overshadowed by the tequila industry, raicilla began taking root in consumers minds in the U.S. with the introduction of La...
The TTB refines standards for agave spirits

The TTB refines standards for agave spirits

Just after Thanksgiving (perhaps just in time to celebrate the repeal of Prohibition…) the US Alcohol and Tobacco Tax and Trade Bureau (TTB), the agency that oversees all things alcohol industry related, released its updated labeling and advertising regulations....

When does a mezcal deserve to be a mezcal?

What is a mezcal? Who can label their bottles with the word “mezcal”? Those are the existential questions that bedevil this industry. For a second there we thought that they were more or less settled, even if you didn’t like the result, with NOM 70...
Is Teslaquila a disruptor?

Is Teslaquila a disruptor?

Just when you think you’ve reached peak tequila along comes this Teslaquila story to blow all your assumptions out of the water. The latest chapter was Elon Musk’s October 12th tweet: Visual approximation pic.twitter.com/sMn3Pv476Y — Elon Musk (@elonmusk)...

A wine world case that mezcal should study

If you thought that the ongoing debate over the meaning of mezcal and its appellation is an isolated case, then it’s high time to explore and dig into similar arguments in the wine world. Ever since appellations were created for wines, arguments over who is in...