That sneaky Ulises Torrentera popped an iOS app on mezcal into the App Store last week with nary a notice. Actually he did flag it on Twitter but it feels like this will just spread by word of mouth so take a look and tell him what you think. Maybe it won’t rock your world but it’s exactly the sort of thing that mezcal has been missing.
Ulises is the owner of the In Situ Mezcaleria in Oaxaca as well as the Farolito mezcal brand and author of three books on mezcal. I guess, an app was the rational next step. The real question is why no one else did it before. Susan and I have talked about it but never managed to achieve the momentum and time to do it. Fortune to the bold and all of that. Ulises did it.
The app is really quite simple, an introduction, shots and descriptions of the most common maguey, and a guide to how its made. The photos and layout of the steps to make mezcal make this a great A/V tool for tastings and conversations so I’ll be definitely be using it in that capacity. There’s lots of room for additional information including agave types and details about history. Hopefully Ulises is thinking of this as a first version and will develop it further.
The app is also something of a living advertisement for El Farolito and In Situ in that those are the only items listed under the Mezcales and Mezcaleria menus but, again, that’s what you get to do if you create the app. It’s all in Spanish but the translation shouldn’t be that hard for anyone who has a decent understanding of the language. I’ll be asking Ulises about the possibility of a translation when I’m in Oaxaca later this week so stay tuned.