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Why mezcal, why now?

I know, you wake up daily pondering that question and it’s the one that sees you off at night. The good news is that I’m here to help. I’ll be making a presentation to the California Academy of Sciences for their Cinco de mayo celebration this Thursday evening on exactly this topic so get your tickets today and swing on by Thursday evening.

I won’t be alone, Wahaka’s Raza Zaidi is speaking on the provocatively titled topic of “Mezcal: Boom to Bust?” while Tosba’s Elisandro Gonzalez will be talking about his brand and Dr. Blake Simmons will be discussing agave’s use as biofuel. See, it’s educational but we wouldn’t want this to be all work so some of San Francisco’s most prominent mezcal mixologists will be doing demonstrations which you’ll be able to sample. Try out the best from Adrian Vazquez of Bartlett Hall, Johnny C Swartz of La Urbana, and David Gallardo from Loló.


Max co-founded Mezcalistas with Susan way back in 2012. Before that he was a journalist at Salon.com and The San Francisco Chronicle.

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