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Moreno’s Liquors Tag

This is part one of a multipart series. You can read part two here. First the obvious, 2020 created unprecedented challenges for the world of mezcal. If you had asked anyone in January or February of 2020 what the sales

We had a great time at Mexico in a Bottle Chicago, even if we experienced all four seasons over five days (snow, really?). None of that detracts from the incredible time and in fact I am beginning to understand the

We're just three weeks away from Mexico in a Bottle Chicago and we've put together a whole bunch of great programming, both in and out of the event. Chicago Rum Fest is Saturday, April 27th at Logan Square Auditorium and we are

moreno7 A post from our Chicago partner Lou Bank, who we first met in Oaxaca over mezcal, of course. Together we are bringing Mezcal: Mexico in a Bottle to Chicago for the first time this September 18th, 2016. Get your tickets today! Chicagoans have seen a relative boom in mezcal recently, with agave-centric bars joining standard-bearers like Frontera, Masa Azul, and Dove's. But the seeds for all of them were planted four decades ago, in the 1970s, when Mike Moreno had a vision for a store that brought Mexican and Latin American beers, wines, and spirits to the people of Chicago's Little Village neighborhood. "I wanted to bring our culture to our community," he explains. "La Preferida had $127,000 in Mexican beers that they could not sell," said the soft-spoken entrepreneur. "When I told them I wanted some of it for a store that would cater to the people living in Little Village, they did not think it would work. But it wasn't long before I had purchased all of that beer from them."

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