Is crowdfunding the future of mezcal?
Raising money in the craft spirits space is always a challenge and in mezcal even harder, unless you are a celebrity. Could crowdfunding, the process of raising money for a project through small investments by individuals, be the solution? When El
Pelotón de la Muerte gains strength
When Danny Mena started out in the mezcal world he launched Mezcales de Leyenda around the concept of representative mezcals for each state. They were higher end bottles designed to reflect the core identity of many mezcal producing traditions and
The year that was – a collection of thoughts
How do we begin to tackle the subject of 2020 and the toll it has taken on all of us in the mezcal industry? While the holiday season is normally a time for reflection, this year presents us with
Quarantine Cookbook Series Part 1: Made in Mexico
2019 was definitely the year of the Mexican cookbook, and thank goodness because it looks like we’ll have plenty of time on our hands to be doing a lot of cooking in 2020. Last year we saw cookbook debuts from
Bowl Of ‘Zole: Pozole & Agave Spirits In Brooklyn
Produced by three powerhouses of the New York food and spirits industry, Danny Mena and Arik Torren joined forces with Jimmy Carbone to produce this unique and delicious event. The Mexican food and beverage festival was on leap day weekend,