This is how you do equity
I was just catching up with Rezpiral, the Alex White led project that, among many other things, imports small batch mezcals to the US. One of the major foci and ambitions of this project has always been making sure that
Cutwater Spirits adds a mezcal to its portfolio
The big news today from Cutwater Spirits is that they're releasing a mezcal from the state of Durango. Cutwater is the company behind a slew of ready-to-drink canned cocktails, everything ranging from Rum and Cola to two Bloody Mary variants
Pelotón de la Muerte gains strength
When Danny Mena started out in the mezcal world he launched Mezcales de Leyenda around the concept of representative mezcals for each state. They were higher end bottles designed to reflect the core identity of many mezcal producing traditions and
Next big trend: Mexican Gin
We've had our eyes on this ever since we tasted Gin Katun back in 2019 and wrote about Bruja de Agua last fall, but 2021 might just be the break out year for Mexican Gin. Why are we making this
Do celebrities matter?
That's the gist of this article from the Hollywood Reporter as it talks about celebrity backed spirit brands and finds that celebrities that hustle really matter when they launch spirits brands. Of course the center of attention here is Casamigos
Agua del Sol: Bottling the magic
Agua del Sol is a new brand on the market that unites a variety of mezcal world trends. It’s a creation of Felix Hernández Monterrosa and Adriana Correa - the two are business as well as spouses as well as
Aniceto Garcia 2020 Tepextate tasting notes
Details Location: San Luis Amatlán, Miahuatlán, OaxacaAgave: Tepextate / A. marmorataMaestro Mezcalero: Aniceto GarciaQuantity: 40 litersBatch: TPXANC2011ABV: 49%Vintage: November 2020Tasting keywords: Fresh, saline, white pepperNOM: UncertifiedBuy it today Nose A rather profound breath of sea air, touch of ground anise, and the scent of
The business of 2020: the shift to a virtual world
This the second of our series looking at the business of mezcal in 2020. Part one, looking at the shift to retail, can be found here. 2020 was the year we all had to embrace living life online. It wasn’t like
Sí se puede – the Aguerrido story
I have heard many times that we Mexicans are resilient people mostly because of the tough times we have been through: economic crises, earthquakes, hurricanes, to name a few. Events that usually bring out our strength to get up the
The 2020 business story of Mezcal: the retail market
This is part one of a multipart series. You can read part two here. First the obvious, 2020 created unprecedented challenges for the world of mezcal. If you had asked anyone in January or February of 2020 what the sales