Do celebrities matter?
That's the gist of this article from the Hollywood Reporter as it talks about celebrity backed spirit brands and finds that celebrities that hustle really matter when they launch spirits brands. Of course the center of attention here is Casamigos
Agua del Sol: Bottling the magic
Agua del Sol is a new brand on the market that unites a variety of mezcal world trends. It’s a creation of Felix Hernández Monterrosa and Adriana Correa - the two are business as well as spouses as well as
The business of 2020: the shift to a virtual world
This the second of our series looking at the business of mezcal in 2020. Part one, looking at the shift to retail, can be found here. 2020 was the year we all had to embrace living life online. It wasn’t like
Sí se puede – the Aguerrido story
I have heard many times that we Mexicans are resilient people mostly because of the tough times we have been through: economic crises, earthquakes, hurricanes, to name a few. Events that usually bring out our strength to get up the
The 2020 business story of Mezcal: the retail market
This is part one of a multipart series. You can read part two here. First the obvious, 2020 created unprecedented challenges for the world of mezcal. If you had asked anyone in January or February of 2020 what the sales
Macurichos Espadin Cacao Tasting Notes
Details Location: Santiago Matatlan, OaxacaAgave: Espadin Maestro: Los Hermanos MartinezAbv: 52%Tasting keywords: chocolate, caramelized, mineralNOM: 0165XBuy it now Nose Roasted cacao wafts from the glass, unmistakably rich with classic hints of bitter overtones. From aroma alone, this would be welcome in any coffee drink. Taste The
Macurichos Espadin Conejo Tasting Notes
Details Location: Santiago Matatlan, OaxacaAgave: Espadin Maestro: Los Hermanos MartinezAbv: 48%Tasting keywords: earthy, meaty, plantainNOM: 0165XBuy it now Nose The aromas reveal mushrooms, herbs, a hint of pine, and ripe sweet plantains. There is also a strong chalky mineral aroma that characterizes the nose. Taste Sweet
Macurichos Ensemble Tasting Notes
Details Location: Santiago Matatlan, OaxacaAgave: Cirial, Madrecuishe, Barril, Bicuishe Maestro: Los Hermanos MartinezAbv: 53%Tasting keywords: leather, green peppercorn, bright NOM: 0165XBuy it now Nose Rustic aromas of saddle leather, dried cranberry, and pineapple fronds are cozy and inviting. The aroma is reminiscent of winter spices,
Macurichos Ancestral Tobala Tasting Notes
Details Location: Santiago Matatlan, OaxacaAgave: TobalaMaestro: Los Hermanos MartinezAbv: 48%Tasting keywords: Mineral, earthy, creamy NOM: 0165XBuy it now Nose Sweet earth, melon, pea shoots, and under ripe peaches create a melange of aromas that keep the nose intrigued. There is something opulent about the
Macurichos Ancestral Arroqueño Tasting Notes
Details Location: Santiago Matatlan, OaxacaAgave: Arroqueno Maestro: Los Hermanos MartinezAbv: 52%Tasting keywords: Spicy, tropical, candy barNOM: 0165XBuy it now Nose The aromas are full of sweet and salty notes like toffee, chocolate covered pretzel, and nougat. Tropical notes like chili-spiked mango are at the