April Fools Day comes early over at Forbes Magazine

Ok, not to be egotistical or anything but honestly we thought we had one of the best agave world April Fool’s Day jokes, what with this little diddy from two years ago. But oh no, those pranksters over at Casamigos/Diageo skooled us on how to do some serious...

Agave on screen goes big time

The story of mezcal is one that deserves its own category of films. It has everything – gorgeous vistas full of saturated color, rich history full of myth and romance and opera-like drama with the incredible stories of the families that have been making mezcal...

The year that was, the year that is

It’s that time of year where we try to synthesize some meaning from the past year’s events and make a few predictions about the year ahead. There were certainly cataclysmic events in the world of mezcal in 2017: Huge deals were made, all sorts of new...