Sure it's the lead up to the holidays so it's time for mammon to come full bore but no, we didn't plan on unleashing our new t-shirts on you just to grab a quick buck from the consumerist whirlwind. No,
Just in time for the holidays we have a great way to burn through another five minutes of your boss’ time - watch this, then jump down below. YO SOY MEZCAL | Documentary Trailer from Eric Wolfinger on Vimeo. We’re proud to have shown this previous to our sustainability panel on Saturday, November 12th, the night before Mezcal: Mexico in a Bottle San Francisco this year. The filmmaker behind this effort, Eric Wolfinger, introduced it and chatted with the audience a bit about the project. We’ll be talking to him in more detail soon because this is quite a stunner.
It's a wrap! Sunday's Mezcal: Mexico in a Bottle is officially in the books as an unmitigated success. Thanks to everyone who attended, our ticket buyers had a fantastic time and everyone who presented, poured, cooked, imbibed told us they loved it and can't wait to come back. Extra special thanks to Michael Skrzypek for taking the photos that you'll see below because they really bring the entire tasting alive in ways that words fail. Just to lay out the basic and highlights:
Monday, November 7th, saw eight bartenders throwing down for the grand prize title of our 2nd Annual Mexico in a Glass Cocktail Contest. For this contest we ask a lot of the bartenders --
- Create a unique mezcal cocktail recipe you think embodies Mexico.
- Batch your product to serve 70 people
- Submit to the judgement of the audience the audience
- Be creative with your set up.
[caption id="attachment_5062" align="aligncenter" width="1024"] This won't last forever without sustainable practices.[/caption] Now that the new NOM 70's categories of Ancestral, Artisanal and Mezcal are here it's time to consider how the Law of Unintended Consequences is going to impact the mezcal world. As we've outlined before, 70 increases transparency for the consumer in understanding what is in their bottle and how it has been made. Can you think of another spirit that goes to these lengths? But don't confuse this new labeling system with sustainability - that's a completely separate issue that everyone is grappling with in one way or another. It's an especially hot topic now because mezcal is growing at a galloping pace: 2016 mezcal sales are set to outpace 2015 by more than 20%.