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Yo soy mezcal, a sneak peak

Just in time for the holidays we have a great way to burn through another five minutes of your boss’ time – watch this, then jump down below.

YO SOY MEZCAL | Documentary Trailer from Eric Wolfinger on Vimeo.

We’re proud to have shown this previous to our sustainability panel on Saturday, November 12th, the night before Mezcal: Mexico in a Bottle San Francisco this year. The filmmaker behind this effort, Eric Wolfinger, introduced it and chatted with the audience a bit about the project. We’ll be talking to him in more detail soon because this is quite a stunner.

Already this is one of the better short courses on how mezcal is made – we’ll probably use it to illustrate future presentations and encourage anyone else to do the same. People instantly get it so you can focus on explaining the finer points of the operation, like sustainability or agave varietals or all the other things we love to chat about.

The basics on Eric: He is a San Francisco based photographer who started baking under Tartine’s Chad Robertson before graduating into becoming the photographer for the Tartine Bread cookbook, among many others. He’s been working on the mezcal project for under a year so we’re really looking forward to the next chapter. Just imagine what the full movie is going to look like, this is only a trailer. For those who are wondering: The kicking theme song is “Dirty Work” by Welshly Arms.

Max co-founded Mezcalistas with Susan way back in 2012. Before that he was a journalist at Salon.com and The San Francisco Chronicle.

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