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What are you fighting for? The ultimate Lucha Libre/Taquiza/Mezcal event!

What happens when you combine Lucha Libre, Tacos and Mezcal? We now have the answer – La Lucha de la Cocina! Mezcalistas is beyond excited to be working with La Cocina, one of the most amazing non profit organizations here in the Bay Area, and Pro Wrestling Revolution. This fundraising event will take place August 13th at Pier 70 in San Francisco.

General admission tickets are on sale for $25 with front row seats available for $35. Guests can also select the El Ring All-Access Package including front row seats, two $5 drink tokens, three tacos of choice, and early access to the event for a private photo opp inside the ring with a Luchador(a).

La Cocina has been helping immigrant women establish formal food businesses since 2005. By breaking down barriers to entry, providing training, mentoring support and a commercial kitchen, La Cocina has helped launch 16 businesses, and is currently incubating more than 30 others. This is no mean feat here in San Francisco given the incredibly high cost of doing business and the impact gentrification has had on the immigrant population that has historically resided in the Mission District. La Lucha de La Cocina is the rallying cry for what these women are fighting for – economic opportunity and the chance to participate in the world re-known Bay Area food scene.

In addition to the taquiza featuring several La Cocina clients and local restaurants, there will be snacks, sweets, cocktails, micheladas and a special mezcal tasting lounge featuring Wahaka Mezcal, Bruxo, El Jolgorio, Marca Negra and more!

Partnering on this event was a no brainer. Lucha Libre has such a rich cultural history in Mexico and has played a key role in art, music and film. Add in the tacos and you can see why it is a perfect showcase for mezcal. In Spanish, the verb luchar means more than just “to fight”. It signifies a struggle—an obstacle one must overcome. At Mezcalistas, we fight for mezcal’s place in the global spirits market and the opportunity for those communities where mezcal is made, to tell the stories of the people behind the spirit and the struggle to demand their seat at the table and economically benefit from this beautiful crafted spirit they have been making for more than 400 years.

This is going to be beyond fun so be sure to get your ticket as soon as possible because it will sell out!


Susan Coss is the Co-founder of Mezcalistas. She is a long time business, marketing and communications strategist in the sustainable food and beverage worlds. Over the past 15 years, Susan's work has focused on promoting the connection between land, farmers and food and beverage crafters.

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