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Mezcalistas

The sadness of Oaxaca airport

One of the Beneva stores at Oaxaca airport.

One of the Beneva stores at Oaxaca airport.

After all the great things that you experience in Oaxaca the airport is a decidedly Janus affair. Arrival is always a bit dreamy because you’re finally there, departure from the airport is a real downer. Not only are you leaving behind all the great flavors, people, and sights, you also come face to face with the industrial brands in all their tawdry sameness.

Beneva is there wrapped in green branding, Zignum as well. If not for the Guelaguetza craft stores it would be a complete visual loss. It’s a real rallying call for someone to put in a mezcal boutique to blow away all the mass market places staffed by women in high heels and skirts. Alas, like all airports everywhere, it feels like the Oaxaca airport is beholden to chains and big corporations. Still, I’ll put in a plug for mezcal and brand Oaxaca: Do you want to see great boutique mezcal, textiles, and ceramics that will astound everyone that sees or tastes them or do you want the desultory line up there today?

Max co-founded Mezcalistas with Susan way back in 2012. Before that he was a journalist at Salon.com and The San Francisco Chronicle.

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