When does a mezcal deserve to be a mezcal?

What is a mezcal? Who can label their bottles with the word “mezcal”? Those are the existential questions that bedevil this industry. For a second there we thought that they were more or less settled, even if you didn’t like the result, with NOM 70...
What just happened with the CRM?

What just happened with the CRM?

As you may have noticed there was a huge explosion on social media last week about the Consejo Regulador del Mezcal (CRM) in Oaxaca. The CRM makes the rules for mezcal so this was big news: The headquarters were locked and sealed, Hipocrates Nolasco Cancino the leader...

NOM 70 goes into effect today

We’ve been talking about this for so long that it sure feels like NOM 70, the guiding regulatory rules for the mezcal industry, is old news. In fact, today is when it officially kicks in and going forward, all products coming into the market will have to adhere...

Not all "mezcal" is created equal(ly)

Just when we start really digging into the different ways to unpack the new NOM-70,  Sombra Mezcal founder Richard Betts published this incredible piece. It’s a scoping piece of honesty and transparency from a mezcal brand. More than anything it’s...