[caption id="attachment_4118" align="alignright" width="150"] The menu for the evening[/caption] Jonathan Barbieri, artist and owner of the mezcal brand Pierde Almas, knows how to tell a story, as evidenced by the audience at Oakland’s Calavera entranced by his words describing the days of selling mezcal when it was illegal contraband. Produced in palenques outside of small pueblos and then sold by women who were more likely to avoid being stopped by authorities, it is a romantic tale and sets a nostalgic mood. It lays the perfect foundation for the bigger story that night - his latest project is producing an “ancestral corn” whiskey from the very palenques that now fuel the burgeoning mezcal industry.
I had the extreme honor of being invited to a party to celebrate the release of Pierde Almas’ new pechuga. It was held at the palenque in Chichicapam where, last year, I had attended another party and well, we’ll just
A recent interview with Ron Cooper in Class Magazine reminded me that long before he got into mezcal he was a dynamic and important part of the Los Angeles art scene that has been exhaustively chronicled by the big Pacific