The 2020 business story of Mezcal: the retail market
This is part one of a multipart series. You can read part two here. First the obvious, 2020 created unprecedented challenges for the world of mezcal. If you had asked anyone in January or February of 2020 what the sales
COVID-era innovations in Oaxaca’s service industry has it reimagining its post-pandemic future, now
I would say that survival is the best measure of success in any pandemic, and it is an imperative that is not achieved alone. In Oaxaca, during COVID-19 times, I have seen an incredible amount of innovation, support, and resilience