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Next big trend: Mexican Gin

We’ve had our eyes on this ever since we tasted Gin Katun back in 2019 and wrote about Bruja de Agua last fall, but 2021 might just be the break out year for Mexican Gin. Why are we making this bold prediction? Two things. The below post from Instagram that shows a collection of Mexican gin brands working together to support one another in creating a category.

Second thing, well, the predicted growth of the gin market coupled with the continuation of the home bartending trend, the pandemic isn’t going anywhere anytime soon. Mexican Gin is the perfect way to change up any cocktail. The sheer number of unique ingredients and botanicals make for endless variations on classic cocktails.

So, here is our bold prediction for 2021 – Mexican Gin.

Susan Coss is the Co-founder of Mezcalistas. She is a long time business, marketing and communications strategist in the sustainable food and beverage worlds. Over the past 15 years, Susan's work has focused on promoting the connection between land, farmers and food and beverage crafters.

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