Mezcal Meteoro has been around in Mexico at least since 2014 and instantly set itself apart as the most design, digital, and social media conscious brand in mezcaldom. Postings of astronauts and other astronomical phenomenon fill up their Instagram feed while sketches riff on the same topics clearly demonstrate that they’re down with the street art trend. Marketing posters for tastings, club events and the like have also made a big impression. Clearly the people behind the brand understand how to create some buzz. But we haven’t been able to actually taste their mezcal until this week so it’s finally time for some tasting notes leavened with a side of design critique instead of the other way around.
Meteoro makes one mezcal, a pure espadin which is about as straight ahead as you can get. It’s bold, bright, has a bit of smoke, and is very balanced. I tasted it next to a pair of Raicillas which could be a huge disadvantage to an espadin but the Meteoro was a great contrast in its sturdiness. There could be no doubt which glass was which and its 45% ABV doesn’t show up either way; you’re neither knocked down, nor underwhelmed.
There is clearly a play on for the cocktail market, one of the main menu items on their site is cocktails but at this point that’s par for the course in the mezcal world. Suffice to say that this is a bottle that’s good on its own, hate to see too much of it poured into cocktails. They are advertising a first anniversary party
in Brooklyn this Friday 2/13/15 (the party is actually in Mexico City, check the Meteoro Facebook page for more information) so if you’re in the area check it out and report back.