A few years ago we created a shirt that said "Mezcal is the new mezcal" because it felt like we were in the midst of a whip saw moment. People were once again rediscovering mezcal, all those "tequila's smokey cousin" references
[caption id="attachment_7932" align="alignnone" width="1024"] [media-credit id=3 align="alignnone" width="1024"][/media-credit] There was plenty of mole at the Mexican pavilion including this stand from Seasons of My Heart, chef Susana Trilling's line of salsa's, chocolates, salts, poleo tea in addition to her mole.[/caption] Another year, another Fancy Food. Endless square feet of all the food that you can imagine, so much of it of the highly processed and packaged variety vying to be the snack or high energy food of the future. But this year was notable more for what wasn't on the convention floor more than for what was.
A dry countyThe strangest thing about this year was how dry the place was. The Mexican area didn’t have a single spirit and only a single Mexican wine stand. Elsewhere you’d be hard pressed to find spirits, wines or beers. The notable exception was the jumping Japanese microbrew booth which was never without a line.
[video width="1080" height="1920" m4v="http://mezcalistas.com/wp-content/uploads/2016/01/IMG_7132.m4v"][/video] How's this for a bit of a non-sequitur; the Fancy Food Show? It's a great place to see trends in the specialty food and beverage industry, and since it is in San Francisco, not too much of a stretch for Max and I to get there. Having walked this showroom floor several times in the past, I can say it is important to have a specific focus, otherwise you end up stuffed full of a deadly combination of jelly bellies, jerky, cheese and prosciutto. Just saying...