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noel morales Tag

(This is the last week to register your public comments about NOM 199. You can read all of our coverage here but we have also asked for comment from a few people in the mezcal world. Here are comments from Rachel Glueck and Noel Morales who have created Amor del Diablo mezcal ) -- It's clear that NOM-199 is made to keep market control in the hands of those already established. It's a completely non-sensical proposal that is antithetical to what mezcal truly is, and a slap in the face to the real producers of mezcal. Mezcal is booming because of its authenticity and diversity, because it is directly linked to centuries-old traditions. The consumer craves that connection, and mezcal is one of the only spirits in the world that offers that. Mezcal is not an industry; mezcal is a tradition. This Occidental idea of "industry" will ruin everything. It's very important for the communities - the communities don't buy whiskey for the ceremonies, they buy mezcal. If you destroy this, you destroy many things - including your industry.

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