Given the year it has been, it is no surprise that the Ready-to-Drink (RTD) market has continued its exponential growth. In fact, it is the only category forecast to grow by both volume and sales according to industry research group
The launch of Conversations in Agave last month was a true labor of love. Like the rest of the world, transitioning to a virtual platform is quite a learning curve, not only in figuring out all of the technical details,
What happens when the world is forced to shut down and all of the usual gathering places and events to learn about agave spirits are shuttered? Well, we get creative and put together an online program platform of interactive talks
The post below comes from Khrys Maxwell, former agave educator with Tequila Fortaleza and frequent Mezcalistas collaborator. Most blind tastings are done to award points and medals all based upon someone’s preferences and sometimes, politics and money. I’ve had the opportunity
Taking advantage of being in the backyard of Khrys Maxwell we developed some programming around Mexico in a Bottle San Diego by co-hosting a blind tasting of agave distillates at Tahona Bar in Old Town San Diego last Monday. It was
We're always working on new projects and this year's Mexico in a Bottle San Francisco meant that we had an amazing confluence of the mezcal world in San Francisco and it was the launch of the Mezcal Collaborative so we decided to set up a blind tasting to spark conversation and bring agave aficionados together.