That's the gist of this article from the Hollywood Reporter as it talks about celebrity backed spirit brands and finds that celebrities that hustle really matter when they launch spirits brands. Of course the center of attention here is Casamigos
Ok, not to be egotistical or anything but honestly we thought we had one of the best agave world April Fool's Day jokes, what with this little diddy from two years ago. But oh no, those pranksters over at Casamigos/Diageo skooled us on how to do some serious punk'd up shit and pity that poor writer over at Forbes that fell for it hook line and sinker.
[caption id="attachment_7985" align="alignnone" width="1024"] [media-credit id=3 align="alignnone" width="1024"][/media-credit] These guys are coming to an espadin field near you.[/caption] In this interview with Gotham Magazine, Rande Berber, George Clooney's business partner in Casamigos Tequila, mentions that they're launching a mezcal label. He doesn't offer many specifics, just this exchange: