Do celebrities matter?
That's the gist of this article from the Hollywood Reporter as it talks about celebrity backed spirit brands and finds that celebrities that hustle really matter when they launch spirits brands. Of course the center of attention here is Casamigos
The state of mezcal – 2019
This past week Tales of the Cocktail managed to happen successfully in New Orleans. For a few minutes there it seemed like the apocalypse was going to descend, fortunately it was spared and the confluence of bartenders, spirits producers, and