Mezcal Chulele

All Mezcal Chulele Brand Mezcals

Mezcal Chulele was founded by LJ Koch.  He cut his teeth in Oaxaca working on a documentary project called Joyas de Oaxaca alongside his former partner Alejandra Robles, a traditional Oaxacan dancer and singer. Through their various episodes, they spoke to other performers, artisans, chefs and mezcaleros in order to capture the breadth of artistic culture in Oaxaca. Through their travels and filming, he became entranced by the story of mezcal and began learning and filming the process. In deciding to create the brand, Koch wanted to do something completely different. He partnered with Maestro Mezcalero Tomás Mendéz in Santiago Matatlan Oaxaca and together they created two distinct small batch releases that are accompanied by a film that details not only the production process from harvest to distillation but also the significance of each themed batch. The first release is the 2022 Guelaguetza at 50% ABV. Made from espadin, it is bursting with sweetness at the first sip, spicy and warm long finish. The second release is the 2022 Dia de Muertos at 51% ABV, and in this release the espadin is super dry and crisp with citrus notes, demonstrating how much flavors can vary based on harvest and time of year the mezcal is made. All agaves are estate grown.  Only 250 bottles of the Guelaguetza were produced, and 1250 bottles of the Muertos. Koch is eventually planning on doing three to four releases a year with films to accompany each. But you won’t find this mezcal in a store. Koch has currently created a direct to consumer model, selling the releases through the website. It’s an interesting model, and the inclusion of the detailed films for each release definitely creates an experience that brings the consumer closer to the mezcal. Read more: https://www.mezcalistas.com/mezcal-news-3/ https://www.mezcalistas.com/how-to-start-a-mezcal-brand/