About Us

The first Mezcalistas t-shirts.

We are Susan Coss and Max Garrone. We like mezcal and think you should to. We are committed to telling the story of mezcal within the context of its history and cultural connection. We also think education should be fun and delicious. And we are deeply committed to supporting the craft of production and the people who work tirelessly to bring us mezcal.

We write Mezcalistas, consult, and organize mezcal events. We have small, monthly, tastings called Spirited Conversations which bring key figures from the mezcal world face-to-face with aficionados and influencers. We also organize large mezcal tastings called Mexico in a Bottle, which is the largest mezcal event in the United States. Mexico in a Bottle currently appears in San Francisco, Chicago, Washington, D.C., and Denver. It will expand to San Diego and New York in 2018 as well as additional cities soon.

Susan Coss is a long time marketing and communications strategist in the world of sustainable food and beverages. She was most recently the Director of Marketing and PR for CUESA, the organization that runs the world famous Ferry Plaza Farmers market in San Francisco. She is also a co-founder and former director of the Eat Real Festival, that drew more than 250,000 people in its first three years. She has spent time in Oaxaca since 2003 and has established food and beverage relationships all over California, Mexico and Washington, DC. She has a degree in Agricultural Economics from the University of Wisconsin, Madison.

Max Garrone has been a journalist and editor who covered events as diverse as presidential elections and the meaning of David Lynch’s movies for publications like Salon.comand SFGate.com. He is currently a content strategist and digital media consultant.

To chat or find the answer to your niggling mezcal question just email us!

Mezcalistas Merch – T-shirts & Calendars

The 2018 Mezcalistas Mezcalero Calendar - Get yours today, 100% of proceeds go to Mexican earthquake relief.