June might go down on record as the fastest month ever, though when we think of how the month began and where we are today, it feels like a lifetime. In the midst of all of the turmoil of the
[caption id="attachment_8022" align="alignnone" width="720"] [media-credit id=4 align="alignnone" width="720"][/media-credit] At the Mal de Amor palenque in Matatlan – words by Lila Downs.[/caption] Following on Del Maguey's 2017 sustainability tour, Ilegal Mezcal builds on that groundwork with a tour that directly addresses a lot of concerns people have about how brands are ramping up production to meet demand. This is a great move for transparency into their process.
[caption id="attachment_6827" align="aligncenter" width="960"] New library in Santa Catarina Minas. Photo by Graciela Angeles[/caption]
This is not a rhetorical question and in fact it remained at the forefront of my mind as I spoke with brands, mezcaleros, development people, and academics while I was in Oaxaca, and prompted so many more questions. Why is there such an intense focus on sustainability within the mezcal industry? Just what is it about mezcal that inspires such a hard core call for sustainability?
Like a lot of people in the world of mezcal, this is an issue I think about a lot - how to find the delicate balance of promoting an amazing spirit with supply and production limitations. The New York Times piece that hit over the weekend, Here, Try Some Mezcal, but Not Too Much, came just as I was mulling over how to write about the current demand for heirloom corn from Mexico and potential problems that could arise.
Sustainable: adjective 1.capable of being supported or upheld, as by having its weight borne from below. 2.pertaining to a system that maintains its own viability by using techniques that allow for continual reuse: sustainable agriculture. Aquaculture is a sustainable alternative tooverfishing. 3.able to be