NOM 70 goes into effect today

We’ve been talking about this for so long that it sure feels like NOM 70, the guiding regulatory rules for the mezcal industry, is old news. In fact, today is when it officially kicks in and going forward, all products coming into the market will have to adhere...

Not all "mezcal" is created equal(ly)

Just when we start really digging into the different ways to unpack the new NOM-70,  Sombra Mezcal founder Richard Betts published this incredible piece. It’s a scoping piece of honesty and transparency from a mezcal brand. More than anything it’s...

When tradition and sustainability collide

Now that the new NOM 70‘s categories of Ancestral, Artisanal and Mezcal are here it’s time to consider how the Law of Unintended Consequences is going to impact the mezcal world. As we’ve outlined before, 70 increases transparency for the consumer in...

The petition against 199 is live!

The good folks at the Tequila Interchange Project are circulating a petition in opposition to the newly proposed NOM 199 that came out of left field. This is the NOM put forward to streamling and regulate the entire spirits industry in Mexico, which in theory sounds...