The mezcal conundrum

The mezcal conundrum

Like a lot of people in the world of mezcal, this is an issue I think about a lot – how to find the delicate balance of promoting an amazing spirit with supply and production limitations. The New York Times piece that hit over the weekend, Here, Try Some Mezcal,...

Not all "mezcal" is created equal(ly)

Just when we start really digging into the different ways to unpack the new NOM-70,  Sombra Mezcal founder Richard Betts published this incredible piece. It’s a scoping piece of honesty and transparency from a mezcal brand. More than anything it’s...