Not all "mezcal" is created equal(ly)

Just when we start really digging into the different ways to unpack the new NOM-70,  Sombra Mezcal founder Richard Betts published this incredible piece. It’s a scoping piece of honesty and transparency from a mezcal brand. More than anything it’s...

Is mezcal sustainable?

The evening before this year’s Mezcal: Mexico in a Bottle San Francisco we hosted a panel titled “What We Talk About When We Talk About Sustainability” to dig into the raft of questions about sustainability in the mezcal industry. Aside from our debt to Raymond Carver...

When tradition and sustainability collide

Now that the new NOM 70‘s categories of Ancestral, Artisanal and Mezcal are here it’s time to consider how the Law of Unintended Consequences is going to impact the mezcal world. As we’ve outlined before, 70 increases transparency for the consumer in...