The Rise of Mezcal: Episode ?

Is it finally time for our “mezcal is having its moment” piece? That’s a conversation Susan and I have had many times in the past year or two. I even started writing it a few times and our latest t-shirt is an allusion to that question. If we were...

The Donald gets his due

You’ve probably seen or heard of Ilegal Mezcal‘s “Donald Eres un Pendejo” campaign in NYC. Well, as of Monday night, it finally came to SF. OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA Donald Eres un Pendejo San...

The origins of mezcal

Patricia Colunga‘s documentary “Los Mezcales del Occidente de México y la Destilación Prehispánica,” where she tries to establish the pre-hispanic origins of mezcal is now available for rental on Vimeo. You can watch it in English or Spanish, the...

There's now an app for your mezcal

That sneaky Ulises Torrentera popped an iOS app on mezcal into the App Store last week with nary a notice. Actually he did flag it on Twitter but it feels like this will just spread by word of mouth so take a look and tell him what you think. Maybe it won’t rock...

The battle for authenticity is joined by the big boys

  Last month Patron launched a new tequila brand in the United States that is notable for what it borrows from mezcal and some of  tequila brands who never gave up on the traditional manufacturing methods. Roca Patron is marketed entirely on the basis of being milled...